We are a whole lot more than an advertising agency

About us


We are an agency group. All communication experts work under one roof here – from brand strategists, creatives, media and online specialists to web designers, dialogue and CRM experts, market researchers and PR consultants down to sales specialists.

The common denominator of our work together is passion. After all, it’s not just because of our good work that we have developed into one of the leading agency groups in the world. What sets us apart is our passionate commitment to brands, communication and our colleagues.

Our passion for


Today’s brand landscape is huge. And we are fascinated by the major challenge of transforming these brands into personalities. This is why we passionately work with over 50 agencies in our Houses of Communication all over the world on establishing, analysing and further developing them. We give them a face, enable consumers to really experience them and secure their economic success. We call that ‘Building Best Brands’.


Anyone who is familiar with communication will know that it’s impossible not to communicate. But for us it comes down to a lot more than “just” communication: for our clients we find new ways to win over the hearts of consumers. How we manage to do that? With exciting creation or the use of various media and technologies, for example – sometimes all at the same time. And that’s what our clients appreciate about us the most: all disciplines under one roof, divided into our four pillars Serviceplan, Mediaplus, Plan.Net and Facit. Every House of Communication brings together experts in all disciplines at each location.


We have understood that what we are doing here is a little different to a “normal” job. This is why it’s important to us to create common spaces that boost creativity through inspiration, productivity through function and passion through enjoyment. And also the reason why our locations are always located in the creative heart of the city and designed so that working there is fun. Sufficient space and open doors are the best prerequisites for our most important resource: ideas. In combination with our integrated model of having experts for every discipline, this forms the basis of fascinating brand communication.

Interested in working with us?

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Ownership is part of our employer promise. What we do for our clients daily is one thing, whilst we want to do things that express ourselves uniquely. This is why we support the Ownership projects of our colleagues. These are projects that result from personal initiatives of individuals in our group. Take a look at one of these projects and find out what it feels like to be part of the Serviceplan Group.  

If you want to know more about our Ownership projects just click here.



You’re burning with passion for the topics on your mind and have a desire to push things forward? You think that real success is to take action, to make decisions and take on responsibility? You’re curious and never stop questioning? Listening also means reading between the lines to you, and understanding what you read? Well, you’ve arrived in the right place – passion, drive for success, curiosity and empathy are the core values which connect us and make us what we are.

Recent graduates

As a trainee and also as an intern, you are a fully-fledged member of our different teams and will learn everything you need to start your career in the communications industry. With our multi-stage trainee programme we support you in developing your skills and developing routine, experience and confidence. You will also gain an in-depth understanding of consumer markets, brand communication and the entire communications industry. Dealing with clients and colleagues, as well as dynamic projects, offers you a working environment that is conducive to personal growth.


Get to know some of your future colleagues today and find out what our media planners, copy writers, recruiters or art directors do for a living. Whatchado shows the stories of our colleagues: how did they get to do the job they are doing today, what defines that job, and what would they like to tell their younger selves?

Training & Education

We do everything we can to see you grow on a long-term basis. Our Campus programme has a wide offer of education, training and vocational options covering all fields of professional, methodological and social skills like presentations, negotiations, communication and personality development. In just under 100 Campus sessions each year, which are available to all our colleagues, knowledge is taught that is internally relevant to the agency. The Online Campus, our e-learning portal, also offers a wide spectrum of audio and e-books. And if you like the idea of going back to school, you can apply internally for a grant for a Bachelor, Master or MBA degree. Our cooperation with the Steinbeis School of Management and Innovation (SMI) includes various fields of study and is ideally tailored to the agency’s requirements.



You can enjoy perks such as flexible or part-time working hours, mobile office, regular meet-ups for new employees and interns, dinner expenses and your taxi fare home if you have to work late. As well as free coffee, tea and fresh fruit, and company pension schemes.


Beyond your everyday working life, our offers also extend to: our health management programme weSPORT, mobility benefits (use of agency bikes and e-bikes), corporate benefits that entitle you to discounts from external providers, in-house catering, agency events – from parties and after-work events to ski trips – and our inhouse travel agency weTRAVEL.


If you wish to further develop your skills, we offer you the opportunity to study Bachelor and Master degrees in cooperation with the Steinbeis University, as well as trainee programmes, our Campus-programme with almost a hundred seminars and workshops per year, as well as various of coachings.


At our Munich headquarters we offer childcare to our colleagues who are parents, and at our other German offices we can help find suitable childcare solutions. To help you balance your career and family life, we also offer cooperations with providers of school holiday activities, and highlight the topic in our campus programme. Additional benefits include a regular meet-up for parents and the Workplace by Facebook group weFAMILY.

A few impressions from our events