Awareness for the prevention of Colon Cancer

It reads "Next week" for a total of 52 times. The punctuation grows a bit larger line after line. The message: Just like the punctuation at the end of each line, colorectal polyps can grow quickly and largely go unnoticed until they eventually become colon cancer.

Colon Cancer is a type of cancer, which can be prevented by timely screening. However, many people tend to postpone their screenings for a variety of reasons. This ad can be taken as a friendly reminder, to not put it off, but to make that appointment.

The ad, which appeared in Burda's magazines Bunte and Focus, was delveloped in collaboration of Serviceplan Health & Life and Serviceplan Campaign.