Munich, 8 February 2024 — Serviceplan Health & Life takes it to the next level: after winning one gold award and ten Awards of Excellence at the Rx Club Awards 2023, the agency has now been honoured with the Carveth's Way Award for its MS poetry clip. This special award pays tribute to Rx Club founder Carveth and is only given to the most unique projects in healthcare marketing.
"The thing with the cherries" is in line with this "out of the box" approach: For the biotech and pharmaceutical company Novartis, Serviceplan Health & Life developed a campaign aimed at doctors to raise awareness for MS. The campaign was based on a survey of patients' wishes, fears and needs. Two poetry slammers Anna and Johanna, both living with MS, turned these messages into a moving poetry clip.
About Serviceplan Health & Life
Serviceplan Health and Life, with teams in Munich and Hamburg, is an expanding part of the Serviceplan Group under the leadership of Florian Bernsdorf and Mike Rogers and is active in all areas of healthcare communication.