The Munich-based agency Serviceplan Health & Life has created and implemented a new Germany-wide TV campaign for SHOP APOTHEKE EUROPE, one of the leading e-pharmacies in Europe. Under the motto "As easy as can be", the campaign shows how simple it is to take care of your own health in everyday life with SHOP APOTHEKE. This highly relevant topic has prominent support: Guenther Jauch, Christian Ulmen and Collien Ulmen-Fernandes are now the new faces for SHOP APOTHEKE.
Munich/Sevenum, 1 April 2022 — SHOP APOTHEKE developed the new campaign together with the agency Serviceplan Health & Life. Two TV commercials will initially be seen in Germany on high-reach channels as well as online. In addition to Christian Ulmen, who also directed the new spots, Guenther Jauch, Collien Ulmen Fernandes and Merlin Sandmeyer will be featured as well. From now on, they will advertise for shop-apotheke.com with a good dose of humour.
Mike Rogers, Managing Creative Director Serviceplan Health & Life: “Building and maintaining trust will be by far the most important strategic task for companies in the coming years. To achieve this, brands need to communicate authentically and in a way that is true to life. Our goal was to create a campaign that does just that in a creative and entertaining way. In a fast-moving digital market environment like this, SHOP APOTHEKE can build an important trust advantage this way.”
“With our new brand campaign and our celebrity supporters, we are creating a strategic platform that represents our brand and our attractive offerings in a contemporary way. It’s a way that is unusual for pharmacies: a healthy dose of humour and stories from life - authentic and real,” says Lena Schmitz – Director, Brand – at SHOP APOTHEKE EUROPE.
The protagonists of the new TV campaign appear as private individuals who always have the simplest solution in reach for everyday health problems: SHOP APOTHEKE.
As a couple, Christian Ulmen and Collien Ulmen-Fernandes represent today’s image of a modern and lively family. Both are shown in different everyday scenes - always looking for simple and convenient health solutions. True to the motto: “Whatever you need, delivered fast”.
Guenther Jauch and Merlin Sandmeyer appear as we all know them from television: Merlin as the somewhat dreamy counterpart to the eloquent Guenther Jauch, who always has the right solution when it comes to health topics: “SHOP APOTHEKE. As easy as can be. Wide choice, low prices.”
“It’s no secret that I don’t blindly accept every cooperation request. I haven’t done any advertising in the last ten years. With SHOP APOTHEKE, however, this was different. It’s all about providing health care that is as quick as it is easy. And SHOP APOTHEKE definitely is the contemporary, but above all competent online pharmacy,” says Guenther Jauch, TV host, entertainer and journalist.
The new campaign starts today with two different OTC commercials of 20 and 25 seconds on German channels such as ARD, ZDF, RTL, RTL2, PRO7 and Sky.
View the new commercials below: