Basic Fit adopts a simplistic approach because they believe fitness should be straight forward and open to all. Mediaplus was asked to set up an campaign to show that anyone can easily adopt fitness into their life. In Belgium in fact it is one of the biggest challenges for 2019 to push category.
Together with Radio Contact, the feel good channel, we created a collaboration: Ile Radio Contact . A contest was launched to win free fitness subscriptions and the radioreporters encouraged their listeners to fitness and work on their summer body goals. 10 winners could also accompany the reporters on their trip to a secret island in the beginning of July.
On top of that Basic Fit could give coaching tips live on air in the Goodmorning show to really encourage listeners and show them that fitness can be part of their daily lives.
A multimedia activation included teasers, live integrations and classical spots on radio and online bannering, integration in newsletters and posts, videos and stories on social.