Blistex

Blistex

Lip Serum

Blistex
  • Category

    360° Online and Offline Campaign
  • Industry

    Dermacosmetics
  • Client

    Delta pronatura

Serviceplan Health & Life was tasked with creating a new communication concept for the new Blistex product, “Lip Serum”.

The aim was to support Blistex launch the product with appealing, eye-catching and humorous visuals and lines that would make them outstanding amongst the much bigger competition and their respective budgets.

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Multiple lines were created to appeal to modern consumers that were set upon a lush and glamorous backgrounds and distributed through print and online mediums.

The memorable, tongue-in-cheek concept was successful in reaching social media users while also portraying Blistex Lip Serum as a competent solution for dry lips.