Pharmena

Menavitin Cardio

  • Category

    Campaign
  • Industry

    Diet & Supplements
  • Client

    Pharmena

MENAVITIN CARDIO is an innovative dietary supplement created to help people take care of heart health, vitality and in the result to live longer. Each capsule contains the 1-MNA, an innovation resulting from several years of research conducted by scientists in multiple research centres all over the world. 1-MNA is a physiological substance of vitamin origin, which so far could have been found only in nature. The scientist from small Polish medical company Pharmena invented unique and word’s first technology that allows to source 1-MNA in a laboratory.

Launch of MENAVITIN CARDIO is in fact the launch of the first dietary supplement containing 1-MNA. We developed the full 360 campaign featuring all Serviceplan Health resources: strategy&research, creation, media planning&buying, PR and production, under one communication umbrella "Strenght from the depth of the nature".