The Whys

Urgo (Laboratoires Urgo) completed its advertising saga with three new episodes.

The films "cook", "mermaid" and "bride" support respectively an exclusive innovation "SOS Cuts", but also the products "Urgo Warts" and "Filmogel spots". In form of a 2D animation, these films are part of the brand's communication concept launched in 2013 by Serviceplan. They consist of short humorous sketches built on a medical problem that is solved by Professor Urgo's wise advice each time.

These films correspond to the brand's signature: "All your ills deserve Urgo".