• Category

    Patient-centric Campaign
  • Industry

  • Client

    Merz Pharmaceuticals

Serviceplan Health & Life produced a campaign that poignantly highlights the strong benefit of Xeomin’s medical botulinum toxin: its unique purity that enables greater flexibility to cater to patients individual needs.

We created deeply personal portraits of actual Xeomin patients that emphasize their individual characters. These portraits served as the campaigns key-visuals and were paired with the line “I AM UNIQUE – WHY SHOULDN’T MY BONT THERAPY BE UNIQUE TOO?”

Every dystonia/spasticity patient is unique, so it makes sense that that each patient should have a flexible botulinum toxin treatment that facilitates their individual lifestyle. 

Because of Xeomin’s unique purity, they are able to offer patients flexible and tailor-made treatment options so that they can experience more good days.

The campaign expresses the patients uniqueness and emotionally calls for healthcare professionals to acknowledge them as individuals and choose Xeomin, in order to help them achieve their personal goals.

The “I AM UNIQUE” campaign has achieved many awards, including Germany’s most important healthcare award, COMPRIX.

Comprix Gold 2016