It has been a challenging year so far. Lockdowns, AHA rules and a missed cold season – the pandemic leaves its traces. Especially the OTC-business has reported a decline in sales of 27.3% compared to 2020.
And all this, despite the fact that health and wellbeing both played a central role in society last year. The Best Brands Ranking also focused on this topic for the first time and honored the most successful brands of 2020 with the category „Best Brand Health & Wellbeing“.
The Serviceplan Group and GfK are now inviting you to a digital deep dive on this topic on May 20, 2021.
Reason enough to understand quickly on what has to be done specifically to stop the negative trend and get your own brand back on track for growth.
We would like to use the concrete learnings from the current Best Brands Study 2020 and
1. present what the best brands have done better in times of the pandemic
2. derive very specific starting points with which you can explicitly make your brand fit in the decline phase in order to achieve sustainable growth again in time for the upswing phase.
Just click here to register.
We look forward to welcoming you!