Typically, commercials in the German OTC market are very conservative and shy away from humour or unusual stylistic choices. In order to ensure that hay fever spray, MometaHEXAL, a newcomer to the market, would stand out we took the spot in a more unconventional direction.
It uses bold imagery and surreal humour to express the joy that hay fever sufferers experience once they are able to finally enjoy nature, thanks to MometaHEXAL.
|Annual Communicator Awards||Silver||2018|
|Comprix||3 x Gold||2018|
|Healthcare Marketing Spot of the Year||2 x Gold||2018|
|Healthcare Advertising Awards||Silver||2019|