Hexal

Mometa

Category
360° Online and Offline Campaign
Industry
Allergology
Client
Hexal AG

Typically, commercials in the German OTC market are very conservative and shy away from humour or unusual stylistic choices. In order to ensure that hay fever spray, MometaHEXAL, a newcomer to the market, would stand out we took the spot in a more unconventional direction.

It uses bold imagery and surreal humour to express the joy that hay fever sufferers experience once they are able to finally enjoy nature, thanks to MometaHEXAL.

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The direction proved to be highly successful, as the product went from new and unknown to becoming Germany’s market leader in nasal sprays.

Through it’s uniqueness and successful influence on sales, the spot was able to amass a number of industry awards, including the GWA EFFIE Efficiency Award and the NYF Global Awards.

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Awards
GWA Effie	Silver	2018
Annual Communicator Awards	Silver	2018
Comprix	3 x Gold	2018
Healthcare Marketing Spot of the Year	2 x Gold	2018
Healthcare Advertising Awards	Silver	2019

Mometa

Category

Industry

Client

The direction proved to be highly successful, as the product went from new and unknown to becoming Germany’s market leader in nasal sprays.

Through it’s uniqueness and successful influence on sales, the spot was able to amass a number of industry awards, including the GWA EFFIE Efficiency Award and the NYF Global Awards.

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