DSO
Life Time Clock
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Category
Ambient Advertising -
Industry
Charity -
Client
German Organ Transplantation Foundation (DSO)
As a result of multiple scandals Germany had seen a dramatic decrease in organ donor card holders by nearly 33% from 2010 to 2013 – while concurrently 11,000 people were still in need of a donor organ. Each day three of them die.
To change the lives of many we focused on the life of one: Kevin. We built one of the largest hour glasses ever created to represent the short time he has left.
Making its debut on the Organ Donation Day in Stuttgart, Germany, the Life Time Clock garnered international attention. As well as successfully boosting the amount of organ donor card holders, the Life Time Clock was visited by Germany’s Minister of Health and was featured on the nations most prominent daily news show, “Tageschau”.
After Kevin found a donor heart, the Life Time Clock was restarted for a new patient. The Life Time Clock was honoured with numerous international creative awards including Cannes Lions, D & AD, London International Awards and Clio Health.
| New York Festival – Global Awards | 2 x Gold | 2014 |
| London International Advertising Awards | Winner | 2014 |
| Cannes Lions | Silver & Bronze | 2015 |
| Clio Healthcare Awards | Gold, 2 x Silver, Bronze | 2015 |
| Comprix | Gold | 2015 |
| Eurobest Awards | Silver | 2015 |
| New York Festival- International Advertising Awards | Bronze | 2015 |
| New York Festival – Global Awards | 2 x Silver | 2015 |
| RX Club | Silver | 2015 |
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