Life Time Clock

  • Category

    Ambient Advertising
  • Industry

  • Client

    German Organ Transplantation Foundation (DSO)

As a result of multiple scandals Germany had seen a dramatic decrease in organ donor card holders by nearly 33% from 2010 to 2013 – while concurrently 11,000 people were still in need of a donor organ. Each day three of them die.

To change the lives of many we focused on the life of one: Kevin. We built one of the largest hour glasses ever created to represent the short time he has left.

Sound off
Sound on

Making its debut on the Organ Donation Day in Stuttgart, Germany, the Life Time Clock garnered international attention. As well as successfully boosting the amount of organ donor card holders, the Life Time Clock was visited by Germany’s Minister of Health and was featured on the nations most prominent daily news show, “Tageschau”.

After Kevin found a donor heart, the Life Time Clock was restarted for a new patient. The Life Time Clock was honoured with numerous international creative awards including Cannes Lions, D & AD, London International Awards and Clio Health.

New York Festival – Global Awards 2 x Gold 2014
London International Advertising Awards  Winner 2014
Cannes Lions  Silver & Bronze 2015
Clio Healthcare Awards  Gold, 2 x Silver, Bronze 2015
Comprix  Gold 2015
Eurobest Awards  Silver 2015
New York Festival- International Advertising Awards  Bronze 2015
New York Festival – Global Awards  2 x Silver 2015
RX Club Silver 2015